4 Simple Steps to Improve Your SEO Keywords
Organic traffic is the holy grail of your digital marketing journey. But you’ll never get the kind of organic traffic you need to succeed without the right SEO keywords. It doesn’t matter how great your content is, if it’s not optimized with the keywords that your target market is searching for, then it will go undiscovered.
If you’re going to reap the full benefits of quality SEO, you’ll need to begin with SEO keywords that have been chosen carefully and refined to perfection. But knowing just how to do this can be a challenge. That’s why we’ve put together this brief guide to improving your SEO keywords. Follow these four simple steps and you’ll be well on your way to laying a solid SEO foundation for your website.
Get to Know Your Audience
Your audience is everything. They determine the kind of content you should create, including its format and length. They help you find your voice. They’re the focus of nearly everything you do. So, how well do you know them?
Every business should have a clear picture of their target audience. What is their age? Gender? Interests? What are their pain points? What are they passionate about? How can you help them deal with their problems?
Once you’ve developed a crystal clear understanding of your target audience, you should do a deep dive into your actual audience. You can do this by reviewing your website or social media analytics. You should be able to see many of the most important pieces of demographic data. See how similar they are to your target audience. Note any major differences. Reflect on reasons you may be attracting people who aren’t your target market. Et cetera.
Knowing your audience is essential for developing quality SEO keywords and coming up with the right content for your business.
Analyze the Competition
After your audience, the most important group of people you can know is your competition. These are the people you’ll be up against in your quest for leads and sales. And if you’re in competition with them, there’s a good chance that they’ll be creating content for your target market.
So, look over your competitors’ websites. Check out their blogs and YouTube videos. Make a note of any keyword ideas that might be worth pursuing. Let their ideas spark your own. At this point, consider every idea a possibility. You’ll be able to narrow things down in the following step.
Do Some SEO Keyword Research
Now, you may have a list of great keywords. But it isn’t time to start writing just yet. Instead, you’ll want to do some keyword research to determine exactly which keywords are worth your time – and which ones aren’t. So, what information should you look for?
- Difficulty in the ranking. Most keyword research tools have some sort of difficulty measure on a scale of 1-100 (or something similar). This tells you how hard these keywords are to rank for based on a variety of important criteria.
- Monthly search volume. Just because a keyword has a low difficulty ranking, it doesn’t mean that it’s worth your time. You need to find keywords that are low in difficulty and have a medium to high search volume. This is the number of people who search for the keyword in question every month.
- Long-tail keywords. While single-word keywords are good. Multi-word keywords are even better. Keywords that incorporate entire phrases are normally called long-tail keywords and they tend to have lower search volume while being easier to rank for. They’re a great way to create content that’s tailored for a particular niche and more likely to lead potential customers to become actual customers.
Develop Your SEO Strategy
Once you’ve put together a list of long-tail keywords that aren’t too difficult to rank for and have a reasonable monthly search volume, it’s time to develop a strategy. Instead of only creating content when the mood strikes, it’s a good idea to use a content calendar that’s filled with content featuring the very best keywords you’ve put together. And make sure that you put out relevant, helpful content consistently.
By taking these four simple steps, you’ll be well on your way to achieving the kind of organic traffic your competition dreams of. And if you’d like help with putting an effective strategy together, contact the experts at Wowbix. We can plan and implement the kind of SEO strategy that you’ve always dreamed of.