A lot of people make new year resolutions. And one that tops most people’s list is to live a healthier and fitter life. So, at the start of the year, the health and wellness industry is always agog with clients who are seeking ways to live a healthier life.
Since you’re in the industry to attract many of these clients. You’ll need marketing strategies that are sure to work. That being said, below are some tested and trusted health and wellness marketing ideas to succeed in 2020 or beyond!
Health And Wellness Marketing Ideas
Prepare Email Database for Health & Wellness Marketing
Involve Social Media in Your Health & Wellness Marketing
Make Your Health and Wellness Website Mobile Friendly
Prioritize Your Online Reviews
Use Email Automation
This is the best way to begin.
You should start by cleaning up your send list, remove emails that weren’t delivered. Also, eliminate incorrect and duplicated email addresses. A clean email database has a major impact on your list segmentation. And it is also important for mail deliverability.
List segmentation directly affects your marketing efforts on social media. Keep your email list updated if you desire to expand your reach in a targeted manner.
The more active you are on your social media platforms, the more you’re able to reach potential customers, and the more they’re able to access you.
Also, ensure your pages are up-to-date regarding every information that is needed to access your business. Like business hours, the services you render, and where your office is located. This will make it easier for potential clients to reach you.
You should also ensure all your cover pictures in all the social media platforms are updated.
Mobile-friendly websites are on the rise and will continue to play a major role in shaping the future of online businesses. There are some figures that will show you that a mobile-friendly website is one of the most promising digital marketing strategies for the health and wellness business.
Of the total number of emails opened, mobile phones accounted for about 66 percent of them. And mobile phones generate about 60 percent of the traffic recorded by websites. You can either upgrade your site to make it mobile-friendly or launch another one dedicated to mobile phone users.
If you’re looking for web design help, make sure to check out our affordable web design services.
This is really important because potential clients will rather ask their friends about who provides the best services in health and wellness or check sites for reviews. About 88 percent of clients rely on online reviews before making their choices.
Ensure you monitor your Google Business page or any other page that provides clients with review options to track how well your business is doing online. Also, check out these reputation management tips to manage your online reviews.
Joggling between attending to clients, posting newsletters, blogging, updating stuff on social media can be very demanding. However, you can always outsource to a third party to help you handle your content creation. Email automation gives you access to a clean email, custom content, etc. Some of the email tools that we personally use are Mailchimp & Lemlist!
To Wrap It up
If you want your health and wellness marketing strategies to succeed, you have to prioritize social media and email marketing. Even more, you need to tailor your site to suit mobile phone users. Also, if you need any help with your marketing strategies just contact us today!