10 Ways to Convince Your Boss Your Website Needs a Makeover
Are you tired of staring at the same old, outdated website day after day? Are you sick of trying to navigate a confusing, cluttered site that makes it hard for customers to find what they’re looking for? It’s time to give your website a fresh, modern makeover!
But how do you convince your boss to invest in a new website design? It’s not always an easy task, but don’t worry – we’ve got you covered. Here are 10 surefire ways to make your case and finally get the website to revamp you’ve been dreaming of:
1. Point out the competition
Is your competitor’s website sleek, modern, and easy to navigate? Is it driving more traffic and conversions than your own site? Use this as a starting point for your argument. Show your boss that in order to keep up with the competition, you need a website that is just as strong.
2. Highlight the benefits
A new website design can do more than just look pretty – it can also improve functionality, increase traffic, and boost conversions. Make a list of all the benefits a redesign will bring, and be sure to emphasize how they will directly benefit the company.
3. Share some stats
Data is a powerful tool when it comes to convincing your boss. Gather some statistics on the current state of your websites, such as its bounce rate, conversion rate, and traffic. Then, find some examples of successful website redesigns and show your boss the improvements they saw in these areas.
4. Emphasize the cost-benefit ratio
A new website design may seem like a significant investment upfront, but the long-term benefits can be well worth it. Calculate the potential return on investment (ROI) and present it to your boss. Show them how much money a redesigned website could potentially bring in.
5. Talk about the user experience
Is your website difficult to use or navigate? Do users get frustrated and leave before completing a purchase or filling out a form? These are all red flags that indicate a need for a redesign. Emphasize the importance of a positive user experience and how a new design can improve it.
6. Share some customer feedback
Have customers been complaining about the website? Gather some quotes or testimonials from unhappy users and present them to your boss. This will help drive home the point that a redesign is necessary to meet the needs and expectations of your customers.
7. Bring in a professional
If you’re having trouble making your case on your own, consider bringing in a professional web designer or web developer to help. They can provide valuable insights and concrete examples of how a redesign will benefit your business.
8. Show off some examples
Visuals are always helpful when trying to convince someone of something. Put together a collection of website redesigns that you admire and present them to your boss. This will give them a better idea of the type of design you have in mind and how it could improve the overall look and feel of the site.
9. Remind them of the mobile factor
In today’s world, it’s crucial that your website be mobile-friendly. If your current website is not optimized for mobile devices, this is a major selling point for a redesign. Show your boss some statistics on the importance of mobile optimization and how it can impact traffic and conversions.
10. Make it a team effort
It’s easier to get buy-in for a project when it’s a team effort. Talk to your colleagues and get them on board with the idea of a website redesign. By working together, you can present a united front and show your boss that the entire team is behind the idea.
There are many compelling arguments for why your website needs a makeover. From keeping up with the competition and improving the user experience, to increasing traffic and boosting conversions, a redesigned website can bring many benefits to your business. By highlighting these points and presenting them in a clear and persuasive manner, you can convince your boss that a website redesign is worth the investment.