SEO and SEM: These are two different terms that often confuse us because we confuse one with another. Yes, all of us know that SEO stands for search engine optimization, and SEM…
SEM
PPC Trends 2019: Automation, Attribution, and Audiences
The popularity of Pay-Per-Click marketing has been growing steadily for years. We’ve seen mostly novelty and improvement in 2018, and Google expects further gradual progress. Others are hopeful of significant developments. So…