Best Practices for E-Commerce Site Organization & Navigation

Best Practices for E-Commerce Site Organization & Navigation

Billions of people around the world use e-commerce sites to buy everything from groceries to cars. And while brick-and-mortar retailers will likely be around for a long time, more and more consumers are going online for their needs and wants. This is great news for e-commerce sites. But it also means that they’re up against way more competition than they would be if they simply had a location on the main street.

If you run an e-commerce site and want to stand out from the competition, you’ll need to implement the following best practices for your site’s development. So, read on to discover what you can begin doing today to ensure you have an e-commerce site that’s set up for success…

Focus on UX First and Last

What’s the difference between a retail website that succeeds and one that fails? User experience. When users are faced with a site that’s difficult or confusing to navigate, filled with broken links, or simply unattractive, they’re far more likely to move on to a competitor. This is why you need to keep your customers’ user experience in mind from beginning to end.

Make sure that all menus and links work. Use images and copy that is consistent across your brand. And closely examine every step of your customers’ journey so you can ensure it’s smooth sailing from the time they arrive on your home page until they make a purchase. You may even want to get a few friends to test your site out before you go live so you can adjust it based on objective feedback.

Craft Engaging e-Commerce Landing Pages

Every one of your landing pages should be attractive, engaging, and clear. Whether you’re developing your home page or creating unique landing pages for your different products and services, you need to make sure that all of the important information is accessible: featured products, categories, prices, images, etc. If your landing pages are littered with unnecessary text and unrelated images, you’ll just boost your bounce rate.

Create Compelling Calls to Action

Every page on your site should include a clear call to action that fits your brand image and voice. Depending on the page in question, the call to action could focus on getting leads to subscribe to your newsletter, purchase a product, explore more of your offerings… the list could go on. Just be sure that you’re only asking your customers to do one thing, and that you’re asking for it clearly and confidently.

Build Product Pages that Stand Out

Today’s consumers expect more from product pages than a poorly taken photograph and a bare-bones description. The more images and video you can include on your product pages, the better. And make sure that everything on your product pages is professional and designed to entice. If applicable, you may even want to include a comparison with competitors’ offerings so your customers can see just how great of a deal they’re getting.

Strengthen Your e-Commerce Site’s SEO

SEO is the foundation of your site’s organic traffic strategy. So, as you’re building each page, be sure to…

  • Use different relevant keywords for each of your pages, including them naturally in the headlines and other text.
  • Tailor each page’s metadata, including the title, tags, and description, for its focus keyword.
  • Include keywords in image alt data.
  • Be careful not to go overboard with keywords in your text. Don’t worry about trying to game the system. Simply use your keywords naturally… but use them.

If you’re using WordPress, you can take advantage of one of the dozens of plugins that are designed to make SEO simple. Whether you go that route or not, be sure that your SEO foundation is solid before going live with your e-commerce site.

Connect with e-Commerce Customers via Live Chat

Live chat is a great feature that’s well worth implementing for any e-commerce site. It adds a personal touch to your site while ensuring that customers are able to get their questions answered as quickly as possible. This makes it much more likely that they’ll stay on your site and follow through with a purchase.


If you’ll implement these practices into your e-commerce site, you’ll immediately have a leg-up on the competition. You’d be amazed at how many online retailers fail to follow basic e-commerce best practices – and lose out on business because of it.

And if you’d like to learn how WowBix can help you develop a site that follows all of these best practices (and more), contact us today at [CONTACT INFO]. We’d love to help you develop an e-commerce site that stands out and succeeds!