As we spend more time glued to our electronic devices’ screen, digital marketing had become more impactful. The types of digital marketing can be categorized into online and offline marketing. We believe that online marketing has become more influential as they are more people looking for information on the internet.
7 Types of Digital Marketing
Here are some of the most productive types of digital marketing.
1. Search Engine Optimization (SEO)
Online businesses and website are all are trying to gain the number one spot on search engines such as Google and Yahoo. SEO or Search Engine Optimization is considered to be an effective way to rank higher on search results and diverting internet traffic towards your site. You can optimize your site’s content by inserting specific keywords. You can also ask other websites to provide a link to your site. To make SEO successful, online businesses need to stay updated on the search engine algorithm as they keep on changing. Learn more on what does SEO really stands for.
2. Search Engine Marketing (SEM)
Search Engine Marketing focuses on paid traffic. In other words, you have to pay for purchasing advertisement space on SERP. One of the most popular methods of SEM is Pay-per-click (PPC) advertisement. The search engines will charge you a predetermined amount whenever a user clicks on your ad on their platform. This way, you will be able to gain a targeted audience who will be interested in your product. Google AdWords and Bing Ads are prominent SEM platforms. Learn all the differences between SEO & SEM.
3. Social Media Marketing (SMM)
We know how much we love social media. Consequently, the impact of Social Media Marketing (SMM) cannot be fathomed because you have the chance to connect with your users. SMM makes it easy for you to know about your customer’s demand. Moreover, the customer will let you advertise your without any cost by sharing your content with their friend list. Find out what social media marketing services include.
4. Content Marketing
Content Marketing refers to the content you create to increase your sales. The content can be in the form of a blog, video, pictures, tweet, etc. To make impactful content, know what your audience wants. If you are creating written content, then add some keywords associated with the topic you are discussing. Learn the difference between content writing & copywriting.
5. Video Marketing
As we all know that video content is gaining more views than written pieces. The reason is that videos offer more human interaction. Moreover, most internet users don’t like to skim through written content. You can add some video explaining the benefits of your products on your website. Check out our video production page to find out what video marketing includes.
6. Email Marketing
Ask your royal customers to subscribe to your email updates. Inform your customers about your latest updates, such as the latest deals and new branch, through email. You can also send greetings on Christmas and Easter. This way, your customer will know that you care about them. Learn about effective lifecycle email marketing.
7. Affiliate Marketing
Do you believe that promoting other people’s product may put your business in the loss? Then you need to think again. For a small amount of commission, you can promote other people items on your site. This way, you will not only create a favorable reputation for yourself in the market but can make some money out of it. To understand how affiliate marketing works, read this Wikipedia article.
Why Digital Marketing?
The reason people market their products is to gain customers. Digital Marketing is a convenient way to gain more customers. With an increase in internet use, digital marketing provides you with procedures to present your product in a more presentable way. If you aren’t sure which type of digital marketing is right for your business or if you need professional help with your internet marketing strategy, contact us today!