7 fundamental keys to Mobile Marketing in 2020
It’s a fact. Mobile devices have become an indispensable part of the digital universe. So much so that according to the latest data from Statista. From 2019 to 2023 these devices are expected to reach 16.8 billion users worldwide.
We spend about 4 hours a day connected to our mobile devices and large companies have already realized this paradigm shift. Therefore, they have made mobile marketing one of the most important ways to grow their brands, be competitive, and, above all, to increase their profits.
In this post, we show you the seven fundamental keys that are marking – Mobile Marketing today. And that teaches you why being present on smartphones have become the greatest business opportunity since the invention of Web pages.
Mobile First Index
Do you know what the Mobile-First Index is? This is the first indispensable key you should know, as it is revolutionizing mobile marketing strategies around the world.
In 2018 Google changed its algorithm for indexing Web pages, realizing the great change in trend that had occurred in users. The use of mobile phones far surpassed that of the desktop computer to surf the Internet. A trend that, moreover, is only increasing month after month.
Because of this, Google decided to reward sites that take into account the mobile user experience. And what did this mean? Well, either companies begin to adapt to this new mobile reality, or it will be very difficult to position and be visible on the network.
To this end, Google also launched the progressive technology, or Progressive Web Apps, which combine the best of both worlds: native applications and Web pages.
They are designed to replace the responsive websites of the past. PWA offers fast, highly optimized and secure user experiences, generating a level of engagement that reduces the distances between Websites and Native Apps.
Now, users demand immediacy and content adapted to their devices and navigation through a Smartphone. For this purpose, Native Mobile Applications and Progressive Web Apps (PWA) have become the best technology currently on the market.
We Can Help
In fact, at my New Jersey Web Design Agency. We are working to fix all the websites that we created in the past for our clients to make sure they are mobile-friendly.
Mobile Apps for Business
Apps have become an indispensable tool for communication between brands and customers. Therefore, the development of a mobile application for a brand – regardless of its sector or size – is the star trend in this new Mobile Era.
Think about it. We use them for everything: managing finances, buying any product, reading news, doing sports… The possibilities are endless. And the most important thing. Users demand it.
But Apps go much further. They have become the Holistic Marketing tool par excellence.
Well, and you’re wondering what Holistic Marketing is and why mobile applications have become an excellent tool of this strategy?
Apps promote the Holistic Growth Cycle that helps businesses to grow in an integral way in each of the areas that make it up: acquisition, experience, acquisition, loyalty and promotion.
In this way, the application allows any SME to grow exponentially thanks to the fact that, with a good holistic marketing strategy, the App becomes a very useful and interesting tool for users, making them promote it so that its popularity increases and it is used by more and more people.
In this way, thanks to a mobile App, the business can grow exponentially and continuously.
If 4G connectivity has brought brands numerous benefits and possibilities within smartphones. Such as streaming video, programmatic marketplaces, artificial intelligence, and the first drafts of augmented reality and virtual reality. 5G technology will mean an incalculable advance for Mobile Marketing.
This year we have already seen in the market some models of smartphones that incorporate 5G technology. In fact, companies such as Vodafone launched only a few months ago in Spain a commercial network with this type of connectivity in the main cities of our country.
What will 5G technology allow? It is estimated that this powerful connectivity will allow, among others, marketers to process data so powerfully that they will be able to further customize the content and targeting of ads in real time.
On the other hand, users will experience greater capacity and connection speed resulting in more optimized services that offer added value.
As for video, it will be the king of the Internet, and it is estimated that it will become 90% of all 5G traffic over the next 10 years. This represents a great opportunity for the development of Mobile Marketing strategies, which can address higher quality content and value to deeply connect with your target audience.
Video: The King of Content
Yes, as we pointed out earlier, video has become the undisputed protagonist to broadcast content this year.
According to Econsultancy, 96% of consumers prefer to see video content before any other type of format.
And with respect to SEO, 62% of the content that appears in the top positions of Google are videos. Yes… more than half!
Most interestingly, the audience for video content from mobile devices has increased by 170% since 2013. And these figures will continue to rise in the coming years.
In this context, the most effective mobile marketing strategies will be those that take full advantage of this trend, to connect with their target audience through all the resources that video makes available.
The most important platforms are Facebook Watch and IGTV Instagram.
Augmented Reality Apps
For some users, it’s still a mystery how Augmented Reality applications are going to change their lives a few years from now.
Augmented Reality is a powerful technology that seeks to complement our reality by superimposing layers of elements on the environment in which we find ourselves at that moment, but without isolating us from this reality.
Currently, it can be achieved thanks to elements such as specialized glasses, but also thanks to a mobile phone or a tablet.
It has become a key element both for mobile advertisements and for purchases from social platforms. Google, Facebook and Apple are currently dominating this market.
As the last key to Mobile Marketing in 2019, it is very important to talk about Social Commerce. In fact, it will become completely necessary for companies that want to continue to be successful in Internet sales.
According to Gartner, 66% of brands adopted social commerce strategies in platforms such as Instagram, Facebook, Pinterest and Snapchat to acquire customers, increase awareness, generate leads and above all generate more engagement.
For the development of this trend, it will be essential to use new formats such as product cards, collectible pins or chatbots.
Do you know what a microment is? This term coined by Google. This refers to those moments of need that people experience at many times of the day, to consult the smartphone to solve a problem.
These moments last a few seconds but generate in the users a very strong feeling of need. This new pattern of behavior affects 91% of people and shows a clear reality. They are changing the rules of the game for both consumers and brands.
Companies will have to make an effort to personalize their actions towards a specific user, as well as to adjust it to the moment in which that user is.
For example, a user who is driving will find it better to receive information through a voice message. But one who is in the middle of a meeting will find a text message more useful.
Final Words on Mobile Marketing:
These seven keys will be fundamental in the development of Mobile Marketing strategies for the coming years. As we are seeing, big changes are taking place in a short time and companies are increasingly at stake.
Therefore, only brands that know how to take advantage of new trends, adapt to them and use them effectively. Will be able to remain in an increasingly competitive and changing market.